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Wilder is mitigating climate risk

by producing solutions centered in nature.

A small seedling of a tree just beginning to sprout.

Our goal is to improve biodiversity, build community and enhance resiliency.

A forest with fog rolling in over top of the trees.

About Us

We work on behalf of nature to champion the biodiversity that it supports and the ecological benefits it delivers.
We build imaginative environmental solutions through powerful partnerships, cutting-edge science and new technologies to expedite global goals and deliver climate-saving interventions.

Meet SQUIIRREL

Redefining the way we collect, share and grow seeds.

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Work

The Network of Nature
The Network of Nature

In partnership with The Royal Canadian Geographical Society, TD and Dougan and Associates, Wilder is a founding partner in The Network of Nature.

The Network of Nature is an open organization of networked projects and people committed to building a future in which all Canadians respect and relate to nature.

We provide educational resources and access to human-scale interventions that provide Canadians with agency and hope in restoring nature and our place within it. 

Learn more and get involved in a project in your community, here.

Growing Future Forests Report
Growing Future Forests Report

Supported by a pro bono grant from Accenture and serving as a research collaborator to the National Tree Seed Centre, Wilder supported the distribution and analysis of a critical survey to help understand Canada’s domestic native tree seed production supply chain.  

With Accenture, Wilder produced a report focused on interpreting the qualitative data and providing insights to assist the restoration and afforestation sectors in building the necessary seed supply.

The report is available for download below. If you have questions, comments or would like to start a conversation, please be in touch.

Nursery and Custom Tree Growing
Nursery and Custom Tree Growing

Since 2020, Wilder has worked with On the front lawn of Manulife's iconic Bloor Street building in downtown Toronto, stands a massive, old American Elm. Records show the tree has stood in this location for at least 125 years.

As a part of the company's ESG program, Wilder was brought in to complete a custom growing program to grow trees from the seeds of this specific tree. The trees were distributed to staff in spring of 2022 and are now happily planted out and thriving in urban gardens across the city.

Tree Planting Project: Highway of Heroes
Tree Planting Project: Highway of Heroes

In 2007, the MTO announced that a section of the 401 would bear the additional name Highway of Heroes in honour of Canadian soldiers who have died in war. In 2020 during the first wave of the pandemic, Wilder collected seeds from select old growth oaks across the GTA and then grew these these native, source-identified seeds with a greenhouse partner and planted into section of the Highway of Heroes. We are proud that these oaks have been made a part of this beautiful and functional memorial project and look forward to watching them grow.

How to Plant Your Tree
How to Plant Your Tree

Congratulations on your new Wilder grown tree! The tree you have purchased has been grown from source-identified seed, making it genetically adapted to the conditions in this ecoregion and because it is native, it will become host to a broad variety of local biodiversity. Did you know that smaller trees have a higher survival rate?  Well, they do! 

We have started things off for you, but it is now your job to plant this tree, care for it and delight in the ecosystem benefits that you are helping to deliver in your community.

We have rounded up our top tips for how to plant and care for your tree and you can access them here.

Native Tree Mini-Nurseries
Native Tree Mini-Nurseries

Wilder has been using data from old growth tree maps to collect and grow local seeds. We have successfully started a series of native tree nurseries, that serve to beautify urban spaces, provide valuable education and drive climate resiliency. Native Tree Mini-Nurseries are small, high efficiency nurseries for growing native trees. So far Wilder has installed mini-nurseries at TAS' 2 Tecumseth Street development (in partnership with The Bowery Project), and at a series of private residences as well as private and public schools.  In leveraging these public and private locations we have managed to successfully grow thousands of Toronto’s indigenous trees and get them back out into the community, engaging hundreds of community members in the conservation and rewilding effort.

Guided Urban Ecology Walks
Guided Urban Ecology Walks

In an effort to educate and develop a newfound respect for Toronto's wild spaces, Wilder guides private and corporate walks through Toronto's wild places. Connect with us here to find out how to book a walk.

Leadership

Jason van Bruggen
President and Chief Experience Officer
jason.vanbruggen@wilderclimatesolutions.comJason van Bruggen

Jason van Bruggen is a Canadian photographer, filmmaker, activist and marketer based in Toronto. His immersive storytelling expresses an ambition to share authentic and truthful stories with the world. His deep connection to wilderness and wild-ness is expressed throughout his work. His affinity for trees was nurtured by spending the summers of his youth planting over a million trees, running tree planting contracts in northern Canada, and leading canoe trips to the wildest places in the country.

In addition to numerous international editorial publications and commercial credits, his work as a visual artist has been profiled by National Geographic, Outside Magazine and shown in galleries and cultural institutions around the world. His film work has aired on networks around the world including BBC, PBS, CBS, CBC, and SRF1.

Jason holds a Masters Degree in History from Queen’s University and is a citizen of Canada and the Netherlands. He has traveled and worked in over 100 countries, including some of the most remote and austere locations on the planet. He is a Fellow International of the Explorers Club and a Fellow of the Royal Canadian Geographic Society. He is a multi-year featured artist at CONTACT Photography Festival and a TEDx 2021 speaker.

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Blaine Pearson
Chief Executive Officer
blaine.pearson@wilderclimatesolutions.comBlaine Pearson

For the last two decades, Blaine has worked at the intersection of business, innovation, and creativity. In successive positions at DDB, Ogilvy and TAXI, Blaine led projects for clients including Destination Canada, IBM and Johnson & Johnson before opening her own agency Dot Dot Dash. As leader of the creative agency focussed on 'giving agency to good', she has been responsible for developing marketing, creative and advocacy campaigns for clients like Patagonia, Greenpeace, and Oceana.

An optimistic nature enthusiast with an entrepreneur's heart, Blaine is also co-founder of several media companies, is actively involved in advising a suite of start-ups and is past Vice Chair of the Board of Directors of The Friends of Allan Gardens.

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Advisory

Janet Rosenberg

For nearly 40 years, Janet Rosenberg & Studio (JRS) have created beautiful landscapes and intelligent urban and natural spaces that have significantly advanced the landscape architecture profession in Canada. The firm’s work has consistently demonstrated a creative and innovative approach to design, a strong commitment to sustainability and a sophisticated cross-disciplinary approach to large urban projects. Janet’s designs tell a narrative about the land, deeply informed by each site's natural and cultural history.  Her influence extends well beyond her award-winning projects and the large body of work created by JRS.  She is equally well-known and widely respected as a passionate advocate for the critical role of landscape architecture in the public realm.  Janet believes that the challenges posed by climate change are the defining issues of our generation, and as the founding principal of Janet Rosenberg & Studio, her work remains deeply concerned with interpreting the effects of climate change on local environments and pro-actively planning for anticipated environmental change through design innovation and interdisciplinary collaboration.

Julian Caspari

With over 20 years of leadership experience across private, public and non-profit sectors, Julian has been supporting organizations (and the people within them) to reach and unleash their true potential.

Julian is obsessed with building a new world inside the shell of the old. He has stewarded numerous companies thru complex transformations towards sustainable and regenerative goals: leading social impact accelerators, nature-based solutions, zero-waste product design, and inclusive, authentic leadership development initiatives.

As an active lead within Accenture's Sustainability, Social Innovation and Corporate Citizenship practices, he plays the role of instigator, human-centered designer, storyteller, and group process facilitator, leveraging a vast network of intelligence to solve complex and systems level social and environmental challenges.

Wayne Hinton

For over 30 years Wayne has been a thought leader in the Nursery Industry.  A serial entrepreneur, Wayne Hinton met Dr. Whitcomb more than twenty-five years ago while operating a nursery in Tennessee.  With the Whitcomb patented technology, Wayne decided to create a company to change the way plants are grown.  The two forged a partnership that led to the creation of RootMaker®. Wayne spends as much time consulting growers on best nursery practices as he does on managing a fast-growing business.   Rootmaker has grown steadily to serve a constantly expanding customer roster. Through catalogues, trade show appearances and digital marketing, the company sells more than 100 products ranging from plant containers to propagation products. The company also administers the RootMaker® Certified Grower's program, which certifies plants grown at commercial nurseries and tree farms using the RootMaker® Root Branching System.

Besides growing superior plants, Wayne has a goal to create a more sustainable ecology by deploying the concept of landscape scale reforestation.  His goal is to become a disruptive force to dramatically improve our environment. His mission is to restore the Earth’s essential forest and wetland ecosystems. He envisions the Earth in balance — its original vitality and natural abundance available to all, for generations to come.

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Collaborators + Clients

"The National Tree Seed Centre (NTSC) recently collaborated with Wilder Climate Solutions and Accenture while conducting research on the Canadian seed supply chain. We appreciate their commitment and creativity in helping to communicate this valuable information to a wider audience and are grateful for their ongoing dedication to supporting nature and biodiversity in Canada."
Donnie McPhee
Forestry Officer, Coordinator National Tree Seed Centre
"At Manulife Investment Management, we work to support nature and biodiversity within the cities we operate. We recognize the importance a strong urban tree canopy can have in creating a sustainable and flourishing environment. Our partnership with Wilder Climate Solutions is a step for us on our journey for a greener planet."
Regan Smith
Managing Director, Real Estate Sustainability Manulife